Salesforce has announced two new ABM innovations within Salesforce Digital 360, which will help companies identify accounts with buying signals and optimise their ABM campaigns. The first innovation, ...
AuraInspector automates the most common abuses and generates fixes for customers Mandiant has released an open source tool to help Salesforce admins detect misconfigurations that could expose ...
What's the most important thing you need to have a successful Account-Based Marketing (ABM) strategy? Well, you need to identify the right buyers, of course. As Mrs Beaton used to advise in her ...
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