Visit Santa Cruz County officials told the Sentinel Editorial Board there has been a major resurgence in tourism since the COVID pall, and 2020’s CZU fires. As before the shutdown years, the ...

SANTA CRUZ – The tourism outlook for Santa Cruz County is positive in both visitors and locals, according to a Visit Santa Cruz County survey. Visit Santa Cruz County conducted the survey in ...

SANTA CRUZ, Calif. — After struggling through the pandemic, a bright spot for the Santa Cruz County tourism industry. A new survey, authorized by "Visit Santa Cruz County" shows there's a lot of ...

As visitors flock to Santa Cruz for the symbolic end-of-summer holiday, tourists and sunbathers will not be alone in enjoying city beaches this weekend.

The Santa Cruz County tourism industry sees a 3.2% increase in visitor spending.

SANTA CRUZ — A 17-year-old boy was seriously injured after being struck by and dragged beneath a departing tourist train this week, according to police. The injured teenager remained under ...

As visitors flock to Santa Cruz for the symbolic end-of-summer holiday, tourists and sunbathers will not be alone in enjoying city beaches this weekend.