Post-Bulletin

Don't forget to add the weird element to your sales approach

Let's use envelopes as an example. What sets your very ordinary product apart from all the other envelopes that your customers can choose from? Your selling strategy. How you sell. The relationships ...
The Business Journals

Sales is as much people as it is product

For years I have been promoting the concept that you must "humanize your selling strategy." The short explanation for this plan is that you must match your sales approach to the individual or company ...
Robb Report

Hermès Made a $126 Envelope. The Internet Was Not Amused.

That’s one way to push the envelope. French fashion label Hermès made tabloid headlines on Wednesday for selling a single-paper envelope that retails for £100 (about $126) in the U.K. Named the A5 ...
Washington Examiner

How weird are we?

For years I have been promoting the concept that you must “humanize your selling strategy.” The short explanation for this plan is that you must match your sales approach to the individual or company ...