Early in my career, I had first-hand experience with discounting. During the heyday of the coupon apps, our shop ran a $9.95 oil change offer to try and boost car count. And did it ever. For 60 days, ...

Value-based selling is a sales strategy where the focus is on understanding and reinforcing the various benefits that your product or service can provide to the customer. Unlike price-focused selling, ...

Treacy Duerfeldt (CIRE) bridges the gap between builders and insurers by teaching agents to "speak construction." Using the ...