Nature

How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors

The purpose of this study is to expand the stimulus‒organism‒response model to explore the impact of short video users’ persona perception on their purchase intention on short video platforms in the ...
Forbes

The Rise Of Short-Form Videos—And How To Integrate Them Into Your UX/UI

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Clouted wants to take the guesswork out of making short videos go viral

It feels like short video clips from podcasts, songs, and movies are suddenly everywhere on social media right now, and ...
Nature

Undergraduates short form video addiction and learning burnout association involving anxiety symptoms and coping styles moderation

The proliferation of short-form videos on social media has become a ubiquitous aspect of contemporary life. However, the pervasive use of these videos may potentially give rise to an addiction-like ...
The Hollywood Reporter

Media Companies Lack Short Form Video Strategy, Courting Long-Term Disaster (Guest Column)

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...
Searchenginejournal.com

How Short Videos & User-Generated Content Impacts Marketing

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...
Forbes

Short-Form Video Content: Capturing Attention In The Digital Age

The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...
CNBC

How Chinese short-video streaming firms are reshaping Latin America's media landscape

Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...
Medical Xpress

Short videos, long questions: Is there any link with children's attention?

Short-form video isn't new. Before TikTok, there was Vine—a platform that popularized 6-second video clips and helped redefine what it meant to go viral. The "Only a spoonful" of ice cream skit lives ...
Search Engine Land

A guide to creating short-form videos

Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes ...
Searchenginejournal.com

From Article to Short-Form Video That Holds Attention

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...