Mister Softee is a familiar presence on the streets of New York City. It’s a comforting tradition in the summer months, known for it’s super-creamy goodness and lines that can sometimes stretch an ...

Amelia Schwartz is a Brooklyn-based writer and editor who has been covering food, beverage, and culture for over seven years. She is currently an editor at Food & Wine magazine, focusing on trends and ...

Mister Softee has hired a team of private eyes in its ongoing battle with upstart competitor New York Ice Cream — with one investigator likening the companies’ rivalry to a “Mafia turf war.’’ “There ...

Summer in America is punctuated by the song of the ice cream truck. When that twinkly melody plays, children turn — as if guided by Pavlov himself — in the direction of the frozen treats, mouths ...

While Softee's new Macy Rodman mix fills your ears, she picks some more Pride Month playlist songs – including what she thinks is the song of the summer. In addition to her other picks for The Sound ...

The invention of ice cream of course necessitated the ice-cream truck. Once people had the good stuff they wanted it everywhere—on demand. In 1956, the brothers Bill and Jim Conway were working for a ...

Mister Softee is playing hardball. Owners of the iconic ice cream truck franchise want to put the freeze on three rogue operators — two in Queens and one in the Bronx — for ripping off its signature ...

A Mister Softee truck driving down a street in a residential neighborhood. There’s no sound that sounds more like summer than hearing a Mister Softee ice cream truck's jingle, knowing that a cool, ...

Les Waas, the advertising legend behind the Mister Softee jingle heard in hundreds of ice cream trucks for more than half a century, has died. He was 94. (Mobile users: Scroll down for full story and ...

It’s a muggy morning at the Mister Softee headquarters in Runnemade, NJ. While most New Yorkers are retreating to the temporary oasis of Rockaway Beach or a friend of a friend’s air conditioned loft, ...