Before influencers and verified badges, social status lived in tiny online flexes. Millennials still laugh about these early ...

Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Whom do you hold in higher regard: Jimmy Carter ...

I still remember clutching a Beanie Baby in each hand at the age of five, begging my parents to buy me just one more. While these trends may seem harmless at first glance, they reflect a deeper ...