A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

In my experience, any thoughtful strategic plan you come up with to scale and mature your business is going to take a minimum of 18 months and as much as 5 years to execute. At my school for business ...

Here’s how to best think about strategic planning, communication rhythms and maintaining alignment for consistent growth as you plan for next year. Daily and weekly communication rhythms ensure ...

The Harvard Business School (HBS) IT three-year strategic plan (FY24–FY26) is organized around HBS IT’s five strategic priorities, as well as the IT mission and vision, which together support the HBS ...

Sergii Malomuzh is a founder of two companies: Rewmp, a private venture fund, and Rewump, a business incubator. Follow on LinkedIn. When you build a company from scratch, the risks of learning on the ...

CEOs are routinely told to “link their strategic plan to their budgets.” Yet over many years, I’ve observed an alarming disconnect between the two. Aligning strategy and budgets is touted as a ...

It has been said that if you are not planning to succeed, you’re planning to fail. A lack of planning will lead to the demise of an organization, especially the fire service. Strategic planning is one ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

A business exit strategy is a plan that a business owner or entrepreneur establishes to sell their ownership in a company to investors or another company, or to cease operations entirely. An effective ...

UAB’s new strategic plan for 2024-2028, Forging Ahead, outlines our mission, vision, values, peers, foundations and pillars, as well as outlines institutional goals, strategies to achieve them and ...