A video game analyst predicts that players are going to be hit with ads even when putting their games on pause.

Following the release of a live-shopping feature in October, Amazon-owned gaming-centric livestreaming platform Twitch has announced a new ad format designed to display ads when viewers pause a video ...

Amazon hopes to get more marketers stuck on one of the most popular commercial formats in streaming: pause ads. The company said Monday it would introduce artificial intelligence to help generate ...

Twitch is rolling out a new way to put adverts on streams, and it’ll impact viewers who pause streams for an extended period of time.

User reports recently claimed that Roku was pushing pause-screen ads out across multiple streaming services. The company denies these allegations, and insists that it only serves pause ads on The Roku ...

NEW YORK, Aug. 26, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, today announced the expansion of its high-impact ad solutions with the introduction ...

Time for a different sort of commercial break. Any subscriber to the ad-supported version of Hulu is bound to encounter the usual assortment of TV commercials that regularly interrupt a binge-watch of ...

A moment that is frozen in time has become one of the media industry's hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Amazon hopes to get more marketers stuck on one of the most popular commercial formats in streaming: pause ads. The company said Monday it would introduce artificial intelligence to help generate ...