Plush toy brands are “kind of hot right now,” Brian Benway, a senior tech and gaming analyst at market research company Mintel, confirmed for Business Insider.

Stuffed animal brands such as Squishmallows, Squishable and Jellycat all maintain young adult consumer bases, profiting off the comforting and collectible nature of their products.

New types of cuddly toys, some for children as young as 3, are being sold as an alternative to screen time — and to parental ...

Target launches private label toy brand The retailer’s Gigglescape assortment will offer stuffed animals, books and games priced at $20 or less.

A Katonah business says a beloved British toy brand, Jellycat, cut ties with them without warning. Weinstein's Pharmacy, of Katonah, says they've been selling the plush toys for 20 years. Consumer ...

Squishmallows, the best-selling plush toys by Jazwares, are coming to McDonald's Happy Meals this spring in collaboration with Universal Music Group.

Sega has teamed up with toy giant Tomy to make some products based on the blue blur, including a soft plush of the spiky critter's head. “Sonic is an all-time classic video game character that ...

Gen Z isn’t playing around when it comes to their love of stuffed animals. Young adults are leading the plush toy boom as the “kidult” frenzy reaches a fever pitch, with millions of videos ...