Kendrick Lamar‘s groundbreaking performance at the 2025 Super Bowl - during which he pointedly mocked Drake, played through much of his Billboard 200-topping album GNX and was joined on the field by a crip-walking Serena Williams - feels like it was just yesterday.

Taylor Swift can drop hints for her projects years in advance — but is she leaving Easter eggs about performing at the Super Bowl? After wrapping her Eras Tour in December 2024, Swift has been hard at work on her next album.

A Taylor Swift Super Bowl halftime show is gaining steam. In the days since the pop star joined boyfriend Travis Kelce’s “New Heights” podcast, the rumor mill has churned about a potential on-stage appearance at Levi’s Stadium during the Big Game. And prediction markets have followed.