Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively. A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly ...

President of XYZ Advantage, where we help tech, e-comm, & service companies boost revenue growth with killer PPC, SEO, & CRO strategies. When it comes to marketing, many companies want to know what ...

To run a successful media campaign, it’s important to first answer a few key questions: If your creative is not optimized to address these questions, then overall campaign performance will suffer. The ...

Backtesting works for habits and stress by revealing early triggers and off-ramps. Backtesting is a technique used to test a new system based on whether it would have done what you needed it to do in ...

Without proper API testing, disruptions in the back-end exchange of data, files and other information can wreak havoc. If those connections fail, so does the application. To ensure an application ...