Last year, Tic Tac began working with the Martin Agency to figure out a new brand strategy and message that would help the iconic mint brand resonate with millennials. The result is a campaign called ...

Small is the new big. Razorfish Hong Kong and Tic Tac teamed up for the Tic Tac Tiny Posters campaign between April and June, driving the quadruple social interactions for the brand; securing big ...

The result is a campaign called ‘Go Little’ that Tic Tac unveiled last fall in an effort to position the brand as one that finds joy in the little things in life — proving that bigger isn’t always ...