Do we really need to be on TikTok? It’s normal for a brand to feel this way, especially when it seems everyone is already on the platform. It just feels so hard to compete with the algorithm and ...

The interruptive nature of many advertisements is an obstacle for brands. When a user’s journey through a platform or an app is disrupted, the favorability they feel for the brand is negatively ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Search remains an important piece of the advertising ...

TikTok is coming for YouTube. The company has been spotted testing the ability for users to upload 30-minute videos, signaling a significant move away from the short-form video format that made it ...

But is it causing influencers, marketers, and brands to run afoul of the FTC? Last night, I came across a tweet from Taylor Lorenz that included a TikTok video from the platform’s current third ...

According to Oscar Wilde, imitation is the sincerest form of flattery. If that's true, then TikTok must be the most flattered app out there. Everyone wants to be it or beat it or both — and Facebook ...

After the Indian government banned short-format video app TikTok on June 29, a string of strikingly similar apps cropped up. That apart, Facebook’s Instagram launched Reels for the Indian market in ...

There is still uncertainty surrounding the ownership of the recommendation algorithm, considered TikTok’s crown jewel ...

The interruptive nature of many advertisements is an obstacle for brands. When a user’s journey through a platform or an app is disrupted, the favorability they feel for the brand is negatively ...