In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet ...

Chris Allison, Vice President, The Americas and New Zealand, explains how Chapter 2 of Tourism Australia’s campaign aims to charm U.S. travelers with new stories, faces and destinations.

As Australia moves closer to opening its borders to visitors once again, Tourism Australia has given its Aussie Specialist program a new look and feel with more functionality for users. The Aussie ...

Tourism Australia realizes you can't put the cart before the horse. So the country's new ad campaign focuses less on tourism, per se, and more on what people need to do before they can enjoy the ...

To reignite excitement about travel to Australia once borders reopen, Tourism Australia has released a new video, titled “Tune into Aus,” a collaborative effort with one of Australia’s most ...

Photo Credit: Editor-in-Chief Sarah Kopit and Head of Research Seth Borko are the hosts of the Skift Travel Podcast. Skift Australian tourism officials aren't shy about stating their lofty ambitions ...

Australia is projected to experience 18 days of extreme heat waves annually, up from just 4 days currently, and a 444% ...

Diners at seaside restaurants and takeaway outlets that have been soured by the algal bloom will be able to redeem $50 ...

The midst of lockdowns and border closures may not seem like the most logical time to launch a tourism campaign. But Tourism Australia’s new ad isn’t about going on vacation – it’s about getting ...

The full details of South Australia’s highly-anticipated algal bloom “Summer Plan” have been released, with more than $100m ...