A tourism overhaul could be set for the Brisbane River with water scooters, ziplines and accessible boats part of plans to ...

In 2025, travellers are scrolling TikTok, watching Instagram reels, and browsing peer reviews. Tourism campaigns should meet ...

Chris Allison, Vice President, The Americas and New Zealand, explains how Chapter 2 of Tourism Australia’s campaign aims to charm U.S. travelers with new stories, faces and destinations.

As Australia moves closer to opening its borders to visitors once again, Tourism Australia has given its Aussie Specialist program a new look and feel with more functionality for users. The Aussie ...

Tourism Australia realizes you can't put the cart before the horse. So the country's new ad campaign focuses less on tourism, per se, and more on what people need to do before they can enjoy the ...

Photo Credit: Editor-in-Chief Sarah Kopit and Head of Research Seth Borko are the hosts of the Skift Travel Podcast. Skift Australian tourism officials aren't shy about stating their lofty ambitions ...

Australia is projected to experience 18 days of extreme heat waves annually, up from just 4 days currently, and a 444% ...

The midst of lockdowns and border closures may not seem like the most logical time to launch a tourism campaign. But Tourism Australia’s new ad isn’t about going on vacation – it’s about getting ...