The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

LEGO announced the ‘Smart Brick’ at their first-ever CES event. When people talk about CES, they’re usually talking about the ...

BILLUND, Denmark — At the heart of this town lies a building that is a veritable temple to the area’s most famous creation, the humble Lego brick. It is filled with complex creations, from a ...

Chinese toy company BanBao plans to beat Lego A/S in the introduction of sustainable plastic children's building blocks. BanBao's new building blocks will be produced by Biopromotions of ...

If you’ve ever played with Lego, chances are one of your first projects was to create a Lego house - and if it’s good enough for small projects, then it's good enough for plans on a much larger scale.

Lego A/S makes billions of bricks a year out of petroleum-based plastic, but it is experimenting with more wholesome ingredients: wheat and corn. The Danish toy maker, which on Thursday reported a ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Shoppers visit the new Lego flagship store in Beijing on ...