When used correctly, font selection usually goes unnoticed, blending seamlessly with content and reader. When the One Times Square Billboard used a retired Microsoft Word default Calibri font to usher ...

Figuring out the different types of typography can be as confusing as trying to say 'types of type' quickly. In this guide, we'll go through the categories you need to know, the defining features you ...

Where is typography going in 2025? With other design trends incorporating the rise of AI and others moving away from minimalism, typography trends will inevitably reflect where graphic designers and ...

Font families can sell for hundreds of dollars. Gotham, a popular typeface used by President Barack Obama’s campaign and many others, costs nearly $1,000 to license a complete set of 66 different ...

The trends shaping 2026 tell a story of designers and brands reaching for more personality, more craft, and quite frankly, ...

Steve Matteson has designed some of the most ubiquitous typefaces in the world, and engineered the original core fonts for Microsoft, adapting Times New Roman, Arial, and Courier, which you’ve ...

AI-generated representative image In January earlier this year I wrote a piece ‘Font Memories’ for Brand Equity. I asked then if fonts could talk, which one would match your personality? If your ...

Reading glasses or not, some fonts can be very hard to read. When it comes to readability of text, different attributes like the style, color and size make the design more or less visible. To ...

Whether you are a content writer or a graphic designer, Typography plays a significant role in drawing the audience’s attention to a particular document, website, or advertisement. In other words, ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...