Part 5 of our five-part metrics-flavored series on the Miami Hurricanes’ personnel heading into Mario Cristobal’s second season: If you missed this during the summer, Senior Bowl executive director ...
IPG Mediabrands’ UM unit this week released findings of a global study purporting to identify four cultural shifts reshaping consumer behavior in seemingly contradictory ways. On the one hand, the ...
IPG Mediabrands' UM unit this morning announced the launch of a new retail media budget allocation and optimization tool capable of analyzing and managing the return-on-investment of retail media buys ...
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