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Under Armour, which broke through with the moisture-wicking compression t-shirt has always been better known for apparel, but footwear is the much bigger piece of the pie in the greater industry.
Under Armour is looking to grow its athletic footwear business, which accounts for less than 25% of the company's sales. Footwear accounts for 66% of rival Nike's total sales.
Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.
Under Armour will focus on building the brand, especially internationally, boosting U.S sales growth and elevating design of footwear and women’s apparel, Stephanie Linnartz, Under Armour's new ...
The epic sneaker battle between NBA stars Stephen Curry and Kevin Durant has claimed another casualty. Under Armour — whose Curry 4 basketball shoes have been dogged by manufacturing delays ...
Under Armour already opened a footwear office in Portland, Oregon, and I think the company will have better luck recruiting better marketers and designers under its new structure.
Under Armour has launched a flurry of sneaker designs this month to go after end-of-year and holiday sales, and each shoe has a purpose. For “sharp pivots and redirections” on the baske… ...
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Under Armour returns as NFL footwear, glove partner
Under Armour had a prior deal with the NFL from 2006 through 2020. Nike and Adidas also provide footwear and gloves for the NFL. Nike holds the broader uniform and apparel deal.
Balenciaga’s new tie-up with Under Armour is here. According to the luxury fashion house, the new collaborative range featuring several footwear silhouettes is now available and being promoted ...
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Under Armour inks glove and footwear deal with the NFL - MSN
Under Armour (NYSE:UAA) (UA) has returned to the NFL with a new shoe and glove deal. Financial terms were not disclosed by the Baltimore-based company. The long-term licensing deal will allow ...
While Under Armour started out focusing on athletic apparel, the company is looking to grow in the athletic footwear market, the area that leads the athletic apparel industry.
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