The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand, which ...

Target is relaunching its Up&Up private label of home essentials. The retailer on Monday announced it’s adding hundreds of new products to the assortment and said it’s reformulated 40% of the brand to ...

A fan-favorite Target brand is getting a makeover. The Minneapolis-based retailer is "relaunching" everyday essentials brand "up&up" with new and reformulated products, along with newly updated ...

The Up & Up (Target) Sport Lotion SPF 50 is part of the Sunscreens test program at Consumer Reports. In our lab tests, Sunscreen models like the Sport Lotion SPF 50 are rated on multiple criteria, ...