Add Yahoo as a preferred source to see more of our stories on Google. Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent company ...

Jeff Webb, known as "The Father of Modern Cheerleading" for his role as the founder of Varsity Spirit, the Memphis-based company that transformed cheerleading into big business through branded apparel ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

Jeff Webb, the entrepreneur who founded and built the cheerleading powerhouse Varsity Spirit, has died at 76 following an accident. His death was confirmed by Varsity Spirit, the company he founded in ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

EXCLUSIVE: Brand management company Foundation Media Partners is leading development, packaging, and production on a new slate of projects for cheerleading and dance team company Varsity Spirit. Among ...