There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

Try to imagine the helicopter attack in “Apocalypse Now” without “Ride of the Valkyries” playing in the background. It’s almost impossible. That speaks volumes about the importance of music in visual ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators are under more pressure than ever to produce attention-grabbing content. But ...

I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. It’s prediction time, everyone! Far be it from me to shy away from the ...

It’s imperative for brands to continuously pivot their marketing strategies to align with emerging trends and shifting consumer expectations. Static approaches are no longer sufficient. As technology ...

Independent digital agency Red September has released its 2026 Digital Marketing and Advertising Trends Report; a practical guide for South African marketers navigating an AI-driven, data-heavy and ...