Sheglam’s $12 Good Grip Hydrating Primer has been called the “best primer” by fans. The water-based formula hydrates and ...

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission. Think of your face as a blank canvas. When you’re applying your ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Before you swipe on your foundation or tap on a finishing powder, you might be forgetting something ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. Here's a hot take: Primers really are a necessary step in your makeup ...

Makeup Artist Kirstie Wight stopped by to fill us in on why makeup primers are an essential part of our makeup routine. Makeup Primers: What are they and how do you use them? Just like you prime a ...

There are so many makeup products out there that sometimes it can feel like not all of them are 100 percent necessary. Will your makeup really not stick without setting spray, is a beautyblender ...

Your face looks polished at 8am and oddly slippery by lunch. The culprit isn’t always your foundation — it’s the step before it. Primer sits in that fuzzy space between skincare and makeup, and when ...