We may receive a commission from our partners if you click on a link to review or purchase a product or service. Click to Learn More Email marketing is a digital marketing strategy that involves ...

You’ve toyed with the idea of using email marketing for your plumbing business but decided against it because you’re worried customers will complain that your emails are spam or that you’re sending ...

Social media and mobile marketing are grabbing everyone’s attention when it comes to marketing today, but what does that mean for more traditional methods like email? It seems weird to even refer to ...

Important Disclosure: The content provided does not consider your particular circumstances and does not constitute personal advice. Some of the products promoted are from our affiliate partners from ...

Email marketing never goes out of style - but that doesn't mean it's paying off. Fresh data from Ascend2 reveals some email marketing surprises. How should marketers apply these lessons? The year that ...

What is the number one goal for your email marketing campaign? Typically it’s some form of customer engagement that drives revenue. As a co-founder of Firon Marketing, a digital marketing agency, I ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn't get these ads to work, and my customer acquisition cost was ...

A seed list relates to a technique used by companies in direct mail and e-mail marketing programs. To implement seed mailings, you add yourself, other company officers and often external contacts to ...

An entrepreneur’s ability to tailor messages that achieve brand awareness, customer retention, and sales is a skill that must be mastered. In an era where digital touchpoints are abundant and diverse, ...