Today, on Black Friday, many Gen Z shoppers won’t be scouring luxury stores or big-box aisles for their gifts. Instead, they ...

Sayre Balk, 24, is spending less on holiday gifts this year. The administrative assistant just moved to New York City and is feeling the pinch on her wallet from the move and "rising prices for ...

A variety of economic factors could have a significant impact on Gen Z spending habits in the upcoming holiday season and impact overall spending numbers.

Gen Z has proven to be an enigma for retailers when it comes to their shopping habits. They scrimp, save, and splurge in ...

Robinhood co-founder Vlad Tenev says younger Americans are acting more "conservatively" than the older generations.