Supply-path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing out – especially in the CTV category. Which explains why Xumo, the TV and ...
NEW YORK—Xumo, the streaming joint venture between Comcast and Charter Communications, has announced that it is working with The Trade Desk to provide a new way for advertisers to access Xumo’s ...
Direct supply path connection to Xumo’s premium streaming inventory gives advertisers more working media, less latency and clearer paths to performance Xumo, the streaming joint venture between ...
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