For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” About half of all YouTube news influencers explicitly express a clear political orientation. Among those who ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

Add Yahoo as a preferred source to see more of our stories on Google. Darko 1981 // Shutterstock Setting the right influencer marketing budget can be challenging, with multiple factors affecting how ...

Influencer marketing has gone from niche to mainstream, with brands increasingly shifting budgets from traditional ads to creator-led campaigns. Influencers build authentic connections with audiences, ...

YouTube content creator Diana Extein displays her shoes to her phone camera during YouTube's Holiday House shopping event at Google Spruce Goose on Oct. 16 in Playa Vista, Calif. Extein makes fashion ...

YouTube has once again removed the channels of controversial manosphere personality Clavicular. He was first kicked off the ...

Content creator advertising platform Agentio has completed a Series A funding round of $12 million, including investment from venture capital firm Benchmark. The startup is focused on YouTube ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...