When the weather starts getting unbearable outside, many riders retreat to the virtual worlds of Zwift to escape the cold and wet winter realities that are faced when stepping out the front door. The ...

Zwift has announced the Ride, a cycling rig that combines a turbo trainer with what Zwift calls its Smart Frame. Smart bikes that are Zwift-compatible are typically all-in-one solutions, like the ...

Zwift has announced a game controller made specifically for its cycling video game platform, called Zwift Play. Zwift Play is designed to put the controls you might usually access through the Zwift ...

Zwift’s Big Birthday Weekend is your chance to ride into the indoor season with the best offers of the year. From 3-6 October, you’ll find unbeatable prices on some of Zwift’s most popular ...

Indoor cycling is almost exclusively Zwift. There are other players, both big and small, but there's no one else who dominates the discussion in the same way that Zwift does. The platform hosts over ...