Apple CEO Tim Cook sees a key difference between pretty good workers and brilliant ones: Top performers aren't content just being good at their jobs. They want to impact other people or the world around them.

Apple CEO Tim Cook revealed some much-anticipated details about the impact of President Donald Trump’s trade war on his company, describing a relatively modest increase in costs this quarter. But his response didn’t entirely satisfy Wall Street,

Need to control the narrative? Learn this rhetorical tool to transition to your main point and mitigate potential negatives. Apple CEO Tim Cook uses brilliant communication tactics and public speaking skills to demonstrate strong and decisive leadership.