Let’s face it: If now-former Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot hadn’t been caught canoodling on camera at a Coldplay concert, it’s unlikely DeJoy would have wound up being named the new CEO, at the company he co-founded a decade ago.

The new chief executive officer at Astronomer is speaking out following last week's Coldplay concert kiss cam controversy, as he acknowledged the now viral video has raised brand awareness for the tech firm.