Tawfik brings nearly three decades of experience in the global technology sector, including more than 25 years at Microsoft, ...

Majid Al Futtaim has strengthened its strategic partnership with Alshaya Group with a new wave of retail openings across its ...

Hypermedia, a UAE-based Digital Out-of-Home (DOOH) and retail media network, has announced the launch of an Integrated ...

As Gulf economies navigate inflation pressures, evolving consumer expectations, and rapid digital transformation, brands are ...

KitKat theft highlights enduring brand power over reactive, short-term marketing tactics and vanity metrics. By now, anybody ...

As geopolitical uncertainty, digital disruption, and shifting consumer loyalties reshape the GCC marketplace, brands are ...

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has announced the appointment of ...

Short-form video apps are rapidly reshaping subscription and advertising strategies in the Middle East, with installs of ...

Now we know why FMCG brands must shift from channel obsession to product truth, innovation, and shopper relevance in 2026.

CMOs in the FMCG sector are battling a 95 percent reduction in vessel transits through the Strait of Hormuz., Metro Global ...

Disruption has always been a destabilizing force for all manner of industries in global commerce, but in today’s environment, ...

From ads to utility Looking ahead, our unified vision is a future where the lines blur between advertising and genuine ...