Registration opens and our team will be ready to greet you. Please stop by to check in and grab your badge.

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and ...

Two years after YouTube launched the YouTube Shorts revenue share program in February 2023, creators are finding that their payouts for short-form content are still dwarfed by the ad revenue they can ...

The lawsuit between former GroupM executive Richard Foster and WPP is full of competing allegations. But buried in the court filings is a set of numbers — drawn largely from GroupM’s own internal ...

Publicis Groupe plans to invest another €300 million into AI efforts over the next three years while also putting a new AI platform front and center. As part of a major AI overhaul, Publicis has ...

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...

Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, ...

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the ...

In 2026 “content creator” is an umbrella term that could range in meaning from influencer, creator, journalist, blogger to streamer. With more than 207 million people worldwide considering themselves ...

As generative AI alters the algebra around advertising creative, more CMOs hope to lean on science, rather than art, to judge the value of campaign assets and drive media efficiency. British health ...

One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites. The five graphs below illustrate where AI referrals stand today — ...