Gaming has firmly entered the mainstream, with more than three billion players worldwide and engagement levels that now rival – and often exceed – social platforms. What was once seen as a niche ...
If gaming should no longer be considered a media channel, what is it? Campaign hosted the Gaming Summit this month, and many ...
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Read the latest news and expert analysis on top brands from Campaign, the world's leading business media brand for the marketing, advertising and media communities.
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“That should be the metric!” proposed brand strategist James Kirkham, tongue only partly in cheek, at Campaign ’s recent ...
In an age of flickering attention spans, gaming offers one of the few spaces where audience engagement remains strong.
“Spotify Listening Lounge” is a lossless audio space designed by Cake Architecture and sound system by Friendly Pressure. by ...
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