First-party data ensures accurate information because it’s derived from observing real people and can only be obtained by purchasing through authorized sources. These real-people audience insights can ...

Less than a month out from PegaWorld 25, The Venerable Paul Greenberg and I, aka The CRM Playaz, have our annual pre-conference visit from Founder and CEO Alan Trefler. And we get a taste of what to ...

The on-again-off-again trade war and tariffs on foreign goods coming into the United States are not only sending shockwaves throughout the stock market. Socio-economic events once considered unlikely ...

With this integration, Treasure Data can extract data from Google Cloud's BigQuery, transform it using SQL or Python, and load it into Treasure Data for advanced analytics. Data from Treasure Data can ...

Along with being resource-intensive and costly, the FedRAMP approval process is lengthy as well. Approvals can take years in very extreme cases, though some companies on the lower end of the spectrum ...

I spent a few good minutes with Oracle CX Senior Vice President Rob Pinkerton during Oracle Analyst Summit to learn more about Oracle's approach to incorporating agentic and generative artificial ...

Sentiment analysis tools use AI to detect emotions and tone during interactions, offering agents real-time insights and next-step suggestions. Resources like CallMiner help agents respond ...

PhotoShelter's new capability enables large organizations and universities to manage departmental assets and teams separately within a unified platform.

"We're building the future of commerce by listening closely to what our customers need now and anticipating where they want to go next. From faster launches to smarter commerce capabilities in areas ...

ToastIQ helps restaurant employees with timely prompts, personalized recommendations, and automated workflows.

FreeWheel Streaming Hub further unifies capabilities to increase transparency across the programmatic advertising ecosystem.