Often, the brands most desperate to connect with Gen Z do the most damage to their credibility. That’s why this conversation ...

Through advanced analytics, marketing scientists can determine the casual relationship between content, consumer perception ...

Ecommerce brands that modernise their content workflows now will not just keep pace with the AI era: they will define it.

The rescue of Australia’s hopes at the FIFA Women’s World Cup in a thrashing of Canada has been the crowning highlight of a seamless event, and the public is engaged. The conclusion of an entertaining ...

Some platforms are linking media data, sentiment signals and outputs from LLMs to spot bias, address blind spots, and manage reputations.

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

Oatly has been known for its campaigns. The oat milk company puts its best copy first in a new campaign around New Zealand. The “it’s like milk, but made for humans” campaign sets out to explain that ...

A coalition of Australia’s biggest brands have come together to form the Shift 20 Initiative, which is focused on increasing disability representation, inclusion and accessibility in Australian ...

When it comes to representing people with disabilities, the barriers aren’t what you think they are. Brands are eager to be inclusive and want to showcase representation across their channels. They ...

An eye-catching new Movember campaign created by DDB Group Melbourne and Revolver in collaboration with Movember Creative Studio has people making a desert pilgrimage to worship a giant moustache. The ...

Nostalgia marketing is not easy to achieve. You must evoke a sense of memory, connection and emotion but often this can only come with time – and from an experience long ago that today’s marketers may ...