The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...

Auckland, March 31, 2026 – New Nielsen data shows New Zealand outdoor retail brands are reshaping how they advertise as competition increases for one of the country’s most commercially valuable ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the ...

Nielsen Ad Intel shows big jump in ad spend as marketers back ads as key driver of growth in highly competitive market Singapore – March 31, 2023 – New data from Nielsen Ad Intel, the region’s leading ...

Pause for a moment and think how you consume media in your typical day. You might start with listening to the radio or a podcast during your commute or check news alerts on a mobile app, scroll ...

Four days in December interval exceed 100 billion viewing minutes of TV. Netflix +14% on strength of NFL Christmas Day games,‘Carry-On’ and ‘Squid Game.’ Prime Video notches platform-best 4.0% of TV, ...

The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes… ...