Virat Kohli has chosen to end his lucrative eight-year partnership with Puma, opting for a new direction in his career.

In 2017, Kohli had signed an eight-year contract worth Rs 110 crore to link up with Puma as their brand ambassador. However, ...

Virat Kohli has chosen to invest in Agilitas Sports, which is an Indian sportswear startup. Instead of just lending his name ...

As Kohli switches to Agilitas, we revisit some memorable campaigns that came out of the Puma and Kohli collaboration.

Virat Kohli is reportedly set to end his partnership with Puma, and the announcement is expected to be made in the ongoing ...

This isn’t just a brand switch. It’s a clear sign that Kohli is thinking beyond endorsement fees and looking at long-term value, not just lending his name to a product, but building something of his ...

The report further claimed: "Virat Kohli is reportedly in talks to invest in Agilitas after concluding his eight-year ...

Virat Kohli is reportedly in talks to invest in Agilitas after concluding his eight-year contract with Puma. The announcement ...

Kohli joins homegrown aspirational sportswear maker Agilitas as an investor and co-creator, company plans to go global riding ...

Former India captain Virat Kohli has ended his long association with German sports brand Puma to join Agilitas as an investor ...

Star cricketer Virat Kohli has invested in Indian sportswear start-up Agilitas and will serve as both co-creator and brand ...

Kohli is now backing Agilitas Sports, a homegrown athleisure brand, where he comes on board as both investor and brand ...