Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the equation of Gen Z with Fridays for Future and sustainability. Marcel ...

LifeStance Health reports a generational divide in mental health views between Gen Z and Gen X, influenced by differing tech backgrounds and language use.

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

A "generation" usually refers to a group of people born around the same time, within a 15-20 year span. These people share similar experiences, culture, and societal trends. The events and changes ...

This generation guide is the ultimate cheat sheet for generation labels, their broadly accepted years, and the stories behind ...

“We suffer”, said Seneca, “more often in imagination than in reality.” The Stoic philosopher could have been talking about the generations. Members of Gen Z, born between 1997 and 2012, say that ...

Kylie Jenner, Dua Lipa and Shawn Mendes - they are all very successful members of the Gen Z clan. But as well as positive associations such as being innovators and outspoken on matters of injustice - ...

From tech troubles to leaving voicemails that start with "It's Mom," Gen X is sharing the funny and frustrating quirks of ...

These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

Three in four Americans ages 45 to 60 say they expect to overspend for the holidays. They’re “sort of like the glue within ...

From making their mortgage payments to maintaining their cars and paying for their kids' college educations, Gen X is highly focused on ensuring that their life remains as stable as possible. This is ...

A man has clapped back at those who think Generation X are the worst generation, warning people not to underestimate them. In a now viral video, Instagram user Professor Chesko (@thespeechprof) ...