The streaming giant said Tuesday that its ad-supported tier now reaches 70 million users around the globe, compared with the 40 million it revealed in May and the 22 million it cited in January - a growth trajectory that big marketers want to see before they take Netflix's advertising options more seriously.

Netflix said on Tuesday that its ad-supported tier now has 70 million monthly active users globally, nearly doubling the number reported earlier this year. The streaming giant is experiencing a faster rate of adoption for its ad-based plan,

Netflix stock closed at a new record Tuesday afternoon, after the company announced that its advertisement-supported subscription tier has hit 70 million global monthly active users. Netflix said on Tuesday that “over 50% of new Netflix sign-ups are for the ads plan in ad-supported countries.