Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development ...

Microsoft announced a new software development kit (SDK) today that lets developers use Google Analytics to measure usage of universal Windows apps. The company also expanded an existing SDK to ...

Android mobile app developers use more analytics SDKs than any other type, according to the latest data from SafeDK Mobile Ltd., which also noted big growth in usage of Google's Firebase back-end ...

With mobile app usage getting higher and higher every year, mobile app analytics SDKs are wide spread. Actually, according to Research Nester, the global mobile analytics market is expected to reach ...