This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

YouTube Premium was never supposed to be the tier that rids the site of ads. Instead, it’s an option offered by Google to users who want a trimmed experience for less money than a full Premium ...

YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New ...

UpMyViews helps creators and brands grow on YouTube by putting videos in front of real viewers through Google Ads placements—without forcing you to become an ads expert. Instead of chasing ...

Google started a big fight against ad blocker use on YouTube a few years ago, which was perfectly understandable. YouTube is free for people who don't want to pay for a Premium subscription because ad ...

Google is bringing Google Lens features to YouTube Shorts, which operates a lot like the circle to search feature. When you are viewing a YouTube Short, you can pause the video, then circle the ...