A potential energy shock linked to the Gulf region could wipe up to $93bn from global advertising growth over the next two ...

When KFC Arabia and TBWARAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than ...

Ti22 Films will host VisCon 2026, an online event aimed at senior professionals seeking to build influence in the creator ...

HAVAS Red Middle East has launched CRed, a global creator marketing practice aimed at helping brands build credibility in ...

Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ...

As geopolitical tensions and economic uncertainty reshape consumer sentiment, brands are being forced to rethink how they ...

Regional creative and experiential agency entourage has been appointed to lead destination marketing, brand positioning and ...

UAE marketers are embracing artificial intelligence faster than their counterparts around the world, but a pronounced ...

The Middle East’s fast-growing luxury goods market could see a sharp short-term slowdown due to the ongoing conflict involving Iran, with a recent Bernstein ...

Gen Z uses AI for comparison shopping at 1.5 times the rate of Boomers (44 percent vs. 30 percent), while 29 percent have ...

The Coca-Cola Company’s lemon-lime soft drink Sprite has introduced a refreshed global brand identity developed in ...

Beverage brand Vimto, fast-food chain Al Baik and dairy company NADEC emerged as Saudi Arabia’s top advertisers for February ...