A severe and prolonged Gulf energy crisis could erase as much as $93.9 billion in global advertising growth over the next two years, according to new scenario ...

What's replacing it, for the brands and agencies doing this well, is a much more deliberate focus on depth over breadth. Fewer touchpoints, but more ...

IMI Media Academy has appointed Chantal Saliba as Media & Training Director and Khalid Al Hosani as Operations Director as part of efforts to strengthen ...

When KFC Arabia and TBWARAAD picked up TikTok’s highest creative honor, the G.O.A.T. award, the recognition marked more than ...

A potential energy shock linked to the Gulf region could wipe up to $93bn from global advertising growth over the next two ...

A new omnichannel marketing campaign for the BYD Shark 6 has delivered significant gains in brand awareness, attribution, and purchase intent across the UAE ...

Everything, a new original series hosted and executive produced by Tony Award-nominated actor Daniel Dae Kim, on May 9, the ...

Careem has reported key customer trends across its Everything App during the holy month of Ramadan 2026, with the Seeds for Gaza campaign raising more than ...

HAVAS Red Middle East has launched CRed, a global creator marketing practice aimed at helping brands build credibility in ...

UAE marketers are embracing artificial intelligence faster than their counterparts around the world, but a pronounced ...

Omnicom Media has been named the best performing global media group in the latest Network Diagnostics report by RECMA, ...

Ti22 Films will host VisCon 2026, an online event aimed at senior professionals seeking to build influence in the creator ...