Ahead of the franchise’s 50th anniversary, WildBrain has unveiled a brand-new trailer and poster art for Strawberry Shortcake’s Bake Shop. As WildBrain is set to launch its brand-new CG-animated ...

Toy World has once again teamed up with Mattel to produce a supplement highlighting the company’s key brands and latest news. Toy World has brought readers its annual standalone 2026 Mattel Supplement ...

The new multi-property plush deal across EMEA will begin on 1st January 2027, leveraging Spin Master’s premium retail and marketing expertise. Spin Master and Universal have announced an expanded ...

The new EMEA leadership structure will give licensees, retailers and commercial partners greater category expertise and a more consistent approach across the region. Mattel has announced a new ...

Toy World - the business magazine with a passion for toys. Published by Alakat Publishing Ltd.

The 2024 study reveals continued worldwide sales growth of licensed products and services across a broad array of property categories. Licensing International ’s 2024 Global Licensing Industry Study, ...

Toy experts at Argos have unveiled their annual predictions for the toys set to dominate letters to Father Christmas this year. Argos has unveiled its highly anticipated list of Top 20 Toys for ...

The company will be releasing its first premium collectibles, T-800 Optics, based on the The Terminator franchise. Makinarium, Pinewood Studios UK, a major film prop, costume and set company, has ...

The global pre-school hit is expanding across broadcast, digital and consumer products, unlocking new licensing opportunities worldwide. Vegesaurs continues to gain momentum as a global licensing ...

From Jakks Pacific, Disney Darlings encourage nurturing play whilst bringing fan-favourite Disney characters to life. Originally launched in the US in autumn 2025, the Disney Darlings nurturing dolls ...

Peppa Pig returns to TV screens this December with an all new season, featuring new character, Granny Sheep, voiced by Sandra Dickinson. In the UK, the tenth season will be premiering on December 11 ...

The new Minions-themed JellySqueeze range will be available nationally across retailers including Tesco, Asda and Waitrose. Fruitypot, in collaboration with Universal Products & Experiences (UP&E), is ...