Men’s grooming brand Manscaped embraces the unconventional. It doesn’t shy away from bold creative risks; it leans into them.

Baby blue probably isn’t a color most shoppers expect to see in the honey aisle at their local supermarket. But that ...

Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A.

Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Owlet's top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned ...

We spoke with Hallmark Chief Communications Officer Annie Howell about how the brand is ringing in the season and how it’s ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings to truly understand who their viewers are—and what keeps them engaged.

Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A. stores. Plus, 80% of customers were new, which was the No. 1 KPI for the brand ...