A leading flavor brand had strong household penetration but was losing cultural relevance with younger consumers. While it remained a pantry staple for many families, the next generation of home cooks ...

Black men have long shaped car culture in the United States—but automotive advertising rarely reflects that influence with the same depth. Toyota saw an opportunity to change that. The brand wanted to ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Do you know the brands who are most effective at resonating with Hispanic consumers and the tactics they’ve used to achieve that success? Explore how these trailblazers leverage a deep comprehension ...

As Hispanic consumers adapt to a complex and changing America, their expectations of brands are shifting in critical ways. Trust and belonging have become central to how this segment evaluates ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

I had the pleasure of taking part in one of our recent in-house studies, which took a look at over 300 iconic brands. In the end, we were able to objectively identify the top 10 brands for Hispanic ...

This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on for a snapshot of American generations’ current priorities in life. Understanding Americans’ ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

I spent my career marketing brands like Pampers, Oral-B, Playtex, Banana Boat, Campbell Soup, Born Free, Summer Infant, and more – and I know how identifying specific growth segments and innovating ...

New Collage Group insights identify the top 10 culturally fluent brands among Black Americans. Our 2023 study measures how brands have been able to use culture efficiently and effectively to appeal to ...

Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits. Gen Z is America’s ...