Brands creating outrage is now a marketing strategy. But is it an effective way to build brand loyalty, or just temporary ...

Mark Sinclair picks his ten favourite book covers of the year, chosen for their “strong, characterful, challenging and ...

The elegant new campaign depicts the delicate dance of filmmaking, and the trust required between artists and film companies ...

From boycotted logos to bold updates and everything in between, this year showed branding at its most reactive, expressive and culturally entangled ...

Following its acquisition by Netflix, the Roald Dahl Story Company’s new identity by Emily Oberman includes the mischievously titled custom typeface Fantastic Mr Font With a backlist that includes the ...

When you think of a doctor, do you think of a man or a woman? A new ad campaign delves into the assumptions we carry with us Created for International Women’s Day, but relevant every day, Imagine is a ...

In a new campaign celebrating the impact of Japanese stars in Major League Baseball, each of its 12 active players have been honoured with a custom-made manhole cover The series, a collaboration ...

Designer and writer Daniel Benneworth-Gray looks back at the year in movie advertising, highlighting his ten favourite posters in 2024 Another year, another array of film posters to be found on bus ...

Having graduated just last year, studio Ivy/Aidan is already working for clients including Ffern and enjoying experimenting ...

Gray picks his favourite movie posters of 2025, from Frankenstein to Pillion, Sentimental Value to Hard Truths ...

Tom Hanks’ inanimate co-star of Cast Away has resurfaced in an interactive digital initiative coinciding with the 2025 UN Ocean Conference Cinema’s most famous ball, Wilson the Volleyball from Cast ...

The Brand Architecture Book, written by strategist Nick Liddell and designed by NB Studio, is an essential guide to building ...