Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
The yellow M&M character was found to be representative of a specific “less healthy” product, and therefore in breach of ...
The key to showing up in AI search results is a strong command of the 4Ps irrespective of category and which answer engine ...
Marketing Week has teamed up with the Advertising Association for a fourth year to spotlight organisations that have opened ...
In the latest episode, Oura CMO Doug Sweeny shares how the wearable brand is using sports sponsorship as a springboard.
In a world of media fragmentation, ‘resonating fame’ is driven by ‘lots of littles’, exploring niches and creating content ...
The London School of Economics has partnered with martech startup Into-it to create a fully autonomous AI marketing function.
It’s ok to believe the basics matter and the canon needs updating. Or skills are being neglected and universities aren’t ...
Over half of hiring managers value skills over career history. Hiring managers in the marketing sector are putting more ...
The owner of pet nutrition brands including Whiskas, Pedigree and IAMS has introduced a new model of brand building, ...
Only a third of marketers in large firms believe their company invests sufficiently in building the long-term health of its ...
Meta has named its new CMO, after appointing its previous top marketer to the newly created role of chief data officer.
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