Livestreaming tied to the FIFA World Cup 2026 drove more than 1.1 billion Hours Watched during the tournament’s Group Stage, ...
Allison Yazdian spent last week on a VidCon stage telling a room full of creators that an audience is not a business. Hours ...
Cannes Lions 2026 saw Creator Marketing move closer to the center of the festival than ever before, with more than 250 ...
Theo Wisseh reached more than six million TikTok followers and then changed the metric. The new one is box office. Theo, 24, ...
HappyNest Entertainment announced an expanded development slate, adding the Space Camp brand, a project based on R.L. Stine’s ...
Starbucks will pilot a custom “Creator Network” within TikTok’s Content Suite this summer, making it the first brand to pilot ...
Google has partnered with Idris Elba’s Akuna Group on a program worth more than $1 million to bring AI tools and digital ...
Warner Bros. has acquired film rights to “Siren Head,” the internet-born horror creation of artist Trevor Henderson, with “No ...
Podcast advertisers deploying site visitor retargeting campaigns see dramatically stronger performance than standard buys, ...
Social media influencers and bloggers are now the ninth most common way Americans discover new products, cited by 27% of U.S.
Moburst, a full-service mobile-first digital marketing agency, has acquired Hyperzon, a full-scale Amazon marketing agency, ...
The Australian government will introduce legislation on July 3 that prohibits gambling companies from paying influencers, ...
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